ALL THE HORSES is an ode to horses and a dedication to women, a reflection of the quiet strength, elegance, and spirit they share.
Founded by Holly Jovenall in 2025, ATH is a world inspired by the elegance and grit of equestrian life, the refinement of city living, and the pieces we felt were missing from our own wardrobes, conjured up to capture the life of the off-duty rider.
Rooted in a woman’s point of view and expanding naturally into menswear, All The Horses embodies timeless, versatile style through pieces that are both functional and elevated. Every collection is grounded in a nostalgic sensibility, where countryside heritage meets modern design. It is effortless yet intentional; confident yet understated. A world where denim and silk, leather and cotton, lace and poplin form a wardrobe that moves seamlessly from barn to city, sunrise to sunset.
The ALL THE HORSES vision expands beyond wardrobe and accessories, into the spaces we live in and the objects we love. From clothing and accessories to home goods, horsewear and thoughtful everyday pieces, All The Horses is a world defined by beauty, authenticity, and…
The endless pleasures of a life well lived.
Horses exude a sense of awe, freedom, connectedness and familiarity. It is a bond that transcends time, place, and experience. The universal pull.
All The Horses.
“I have loved these things all of my life...
The countryside. Horses. Great open spaces. Seasons. Endless skies. Romance. Grit. Connection. Rebellious Spirit. Sophistication. Gardening. The moon. Long days. Daisies. Timeless design. Foggy mornings. Dogs. Rivers. And fast sunset drives down old country roads.
ALL THE HORSES was born from nearly forty years of life on our family’s horse ranch, everything that makes my heart skip a beat and a world I've designed along the way.
Meet me on The Ranch.”
xx,
Holly
